19 New doors - probably the biggest launch of the year
TKC invests for growth with its largest ever new product launch
TKC has just launched the most significant product range update in its history, as the company continues to invest for growth and strengthen its position as a key supplier to the KBB industry.
With three brand new ranges of Cambridge, Windsor and Vivo Matt, plus extensions to existing collections, 19 new doors have been introduced into the portfolio, substantially expanding TKC’s product range and their appeal as a supplier of traditional and contemporary kitchens.
The new, traditionally crafted Cambridge and Windsor collections strengthen TKC’s ability to meet the continued market demand for solid timber doors and the company will be holding them ex-stock for immediate delivery. The elegant Cambridge shaker doors are available in a choice of five natural tones of Oak, Light Grey, Stone Grey, Mussel and Ivory. The Windsor range features an extra beaded detail for added refinement. Both ranges feature a 1245mm high curved door allowing the design of elegant corners and differentiating from any other supplier, it will be available as an ex-stock item.
With matt textures still very much in vogue, the new Vivo Matt range includes five doors in this tactile finish, in the popular colours of White, Ivory, Cashmere, Light Grey and Anthracite.
The Lusso range has been extended with two best-selling neutral colours, Light Grey and Cashmere. The company’s popular Porcelain colour has also been added to the Vivo and Lucente ranges, offering an alternative to white or ivory.
The marketing collateral has been completely overhauled and re-designed to support the new product launch and signal a new era for TKC. Says Neil Taggart, marketing manager: “We have retained the existing TKC logo because it is so widely recognised throughout the industry, but everything else about our image has been developed to reflect the energy and momentum of the company, together with our core principles of quality, design and value.”
The re-styled literature suite includes a comprehensive Trade Guide that covers everything TKC offers as a business. The 284-page product directory is rich with new photography, detailed product information and features colour-coded tabs for easy navigation and quick reference. Responding to customer feedback it also incorporates the price list for the first time, presenting everything a customer needs in one handy document.
Supporting retailers, the new glossy 188-page On Trend brochure for consumers is packed with lifestyle imagery and design inspiration for all of the traditional and contemporary ranges. New eye-catching POS resources are also available as part of the retailer package.
This substantial update comes less than one year after the company announced that it had completed a management buyout and follows a £1million building programme at TKC’s Denton headquarters. The site now boasts a purpose-built 11,000 square foot trade-only showroom and an increase in warehousing space to 100,000 square feet, allowing the company to hold more stock.
Says Roy Saunders, CEO of TKC:
“It’s been an exciting 12 months for TKC where we’ve made fantastic progress. We’ve made some key appointments across the business and with considerable investment we’ve ensured our infrastructure is capable of substantial growth over the next few years. The product range is now supported by outstanding marketing collateral and a clear branding strategy that will help both us and our customers to sell more.”